F1 Vegas 2024: Bringing the Race to Life with AR Experiences

​In partnership with Tiger Lilly and Banana Foundry Collective, we brought the excitement of F1 to life at the Formula 1 Las Vegas Grand Prix through cutting-edge augmented reality (AR) experiences. Fans could explore the  Official 2024 F1 car in intricate detail, interact with its high-tech steering wheel, and immerse themselves in a virtual map of the track, complete with informative callouts that highlighted key features of each.

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These AR experiences offered an unprecedented level of interactivity, allowing attendees to delve deeper into the technology and strategy behind F1. Additionally, we added a fun and personal touch with a selfie feature that lets fans virtually wear the official F1 race helmet, making for a unique keepsake of their time at the event.

Accessing these experiences was seamless, thanks to Balti Virtual’s internally developed “HypARlink” platform: attendees simply scanned QR codes placed throughout the Fan Zone at Turn 3. 

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Whether exploring the intricate design of the F1 car or capturing their own racer moment, fans enjoyed an innovative blend of entertainment and education that made the 2024 Vegas race unforgettable.

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At Balti Virtual, we’re passionate about turning bold ideas into impactful moments—and this project is just one example of how we help brands create lasting connections with their audiences.

Ready to bring your next big idea to life? Let’s create something extraordinary together.