Squad Snaps - Baltimore Ravens
Most people love having their picture taken, there’s no question about it. So when you create an opportunity for fans to take photos with their favorite NFL players, it’s almost impossible to turn down. That’s why the Balti Virtual team collaborated with the Baltimore Ravens to create Squad Snaps - an augmented reality photo booth experience that places fans in photos with their favorite players.
Capturing the perfect green screen footage was the first task at hand. The Balti Virtual team and the Ravens’ digital media team coordinated the specifics around Media Day. We directed each player’s pose and captured 15 players, taking about five minutes per player.
Over the course of four months, we continued to tweak and fine-tune the photo experience to look as realistic as possible. Squad Snaps was officially launched in M&T Bank Stadium at the beginning of the 2021 season and the response has been nothing short of incredible. After the first home game, the line was so long and interest was so high, that the Baltimore Ravens ordered another kiosk for the stadium immediately.
The excitement around this type of photo booth experience has only increased throughout the season. We’re looking at new opportunities to allow fans to take amazing photos with their favorite celebrities, imaginary characters, or mascots with in-person kiosks and on their own device. Besides being a shareable moment, this experience creates a new opportunity for sponsors and a new way for teams and agencies to open a conversation with fans. It's a triple threat!
Last but not least, Balti Virtual made this photo op completely from the ground up, so any type of customization is possible. If you have any ideas or questions, contact us below.