Washington Wizards - 2020 NBA All-Star Voting
The Washington Wizards approached Balti Virtual looking for a new way to increase fan engagement and overall awareness around 2020 NBA All-Star voting. The solution was to create a custom Snapchat lens that highlighted Bradley Beal, the team’s top All-Star candidate.
After unlocking the experience in Snapchat, fans had a number of ways to see Beal dribble down a holographic court and dunk before banners appeared, urging them to vote for Beal. They could either scan the permanent, larger-than-life signage outside of Capital One Arena or find one of the many vinyl signs placed within the arena on game days.