Balti Virtual developed a cross-platform experience using mobile augmented reality and the Microsoft HoloLens to demonstrate next generation shopping and the future of mixed reality store management. Using the HoloLens, a store manager could see clear visual overlays of accurate inventory, current & past sales, along with a heatmap of customer activity. On the mobile side, customers could bring a product to life from a printed ad, including complimentary items as well as a simulated checkout process.