UA Play

The Balti Virtual team collaborated with Under Armour (UA) to design an immersive retail experience for their customers. Our solution was UA Play - a custom-branded augmented reality (AR) app - that initially focused on bringing six athletes - Stephen Curry, Tom Brady, The Rock, Jordan Spieth, Misty Copeland, and Cam Newton - and their personalized shoes to life. UA launched the AR retail experience at their brand house in Disney Springs, FL, and has since expanded to include new content, campus tours, and all retail channels nationwide.