Nabisco - Screentime Favorites
Balti Virtual developed an interactive and consumer-friendly web-based AR campaign for Mondelez. The four-month-long campaign, “Screentime Favorites,” featured four interactive games and 16 custom face filters that were unlocked by scanning the Nabisco logo. The end-user experience was frictionless, required no app downloads, and provided data-capture opportunities for the brand.
The campaign saw over 90,000 visitors with each player returning an average of 30 times and spending 2+ minutes per visit.